The Social Media Revolution – Spotlight on Egypt
I’m not sure where or how to start this post, but I will suffice by saying “YOU CAN’T SILENCE FREEDOM”. This post might lead to banning me from Egypt or worse, but this is my contribution to a country...
View ArticleThe Success behind the Social Media Revolution – Focus #Egypt
To write today’s post, I had to look up successful social media campaigns from around the world and try to understand what they have in common. What made them successful? How was this success measured?...
View ArticleSMART Revolution Falls Short – Focus #Egypt
In my last post, I was taken by all the emotions surrounding, what was dubbed as, the 2.0 Revolution in Egypt. I tried to reflect on the marketing lessons behind the success of this social media...
View ArticleNaked Brands
Catchy title, right? I thought so too … in fact, today’s post is all about nakedness! Before you get any thoughts, I’m referring to brands putting themselves out there … hold on, that still sounds...
View ArticleBranding 2.0 for NGOs
On Wednesday, September 28, 2011, I had the honor and pleasure of discussing the subject of Branding 2.0 for NGOs as part of a joint collaboration conference between Microsoft Egypt, UNDP and ICT Trust...
View ArticleKLOUT – Measuring Your Personal Branding Influence & Style
There are thousands of Social Media monitoring tools out there that should certainly be used to measure the effectiveness of your branding activities. This here is the first in a series of posts that...
View ArticlePersonal Branding – How-to Avoid Brand Name Confusion
Personal Branding is all about earning your brand the attention it deserves; but what if your brand shares the spotlight with someone else? In other words, what if you have a common name? If the next...
View ArticleIt’s not B2B or B2C, it’s P2P Marketing!
Part of our daily marketing jargons are terms like B2B and B2C … As a company or individual, your business is always classified in one (or both) these categories. If your business caters to other...
View ArticleFresh Graduates – Ready … Aim … Hire!
Even though there’s one keystroke separating the “H” and the “F”, trust me, this is not a typo! In today’s post, we’ll discuss how to strategically use the blogging and the networking power of social...
View ArticleIf Content is King, then Engagement is Queen!
In 1996, Bill Gates wrote an article entitled “Content is King” – don’t ask me why, but someone has gone through a lot of trouble to try to delete any trace of that article. Ironically, content IS...
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